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CIM and SLASSCOM join in the excitement of the “SLT Zero One Awards” as Industrial Partners.

As Sri Lanka Telecom organizes and hosts Sri Lanka’s first ever platform dedicated to recognizing Digital Excellence - the “SLT Zero One Awards”, the spotlight also falls upon a number of other organizations providing their partnership and support to this worthy endeavor.

Following the launch of the “SLT Zero One Awards” program, two of the first organizations to join in this endeavor are, the Chartered Institute of Marketing (CIM) and the Sri Lanka Association for Software & Services Companies (SLASSCOM), who have joined hands with SLT as the Industrial Partners of the “SLT Zero One Awards” to support the development of digital initiatives in Sri Lanka. Each of these organizations are well-known for their ability to make significant contributions in ensuring the success of Sri Lanka’s first-ever awards program for excellence in the field of digital.

As the world’s largest professional body for marketing, CIM is uniquely placed, not merely as a voice for the marketing community, but also as an active participant in shaping the future of both the profession and the industry. CIM enjoys a long-term partnership with SLT, as the latter has played the role of Strategic Partner for the Annual Conference for the past 16 years.

“We are pleased to partner with Sri Lanka's premier ICT solutions provider Sri Lanka Telecom, to recognize outstanding individuals and organizations in Digital Excellence. I am confident that, the Digital Excellence Awards will encourage more individuals and organizations to embrace Digital Marketing as a means of business growth”, said Mr. Brian Selvanayagam, the Vice Chairman of CIM Sri Lanka.

SLASSCOM, the national chamber for the IT/BPM industry in the country, acts as the catalyst of growth for the industry in Sri Lanka. The organization facilitates various sectors of the industry by supporting the creation of a progressive national policy framework. SLT and SLASSCOM came together when the company recently supported SLASSCOM’s technology forum and knowledge sharing program themed, “Tech Talk”. Both organizations are committed towards supporting the growth of the Sri Lankan IT and BPM industry.

“As the national knowledge and innovation chamber, SLASSCOM is pleased to support this initiative to recognize digital excellence. The Sri Lankan IT/BPM industry’s vision to embody a worth of US$5 billion, creating 200,000 direct jobs and launching 1,000 start-ups requires platforms like this to appreciate and encourage forward thinking individuals and institutions. I trust this will be a milestone event for Sri Lanka Telecom that will improve industry standards and empower tech innovations. I congratulate the organizing team and award winners on behalf of SLASSCOM”, stated Mr. Arul Sivagananthan, the Chairman of SLASSCOM.

Speaking on the partnership with CIM and SLASSCOM, Mr. Ajantha Seneviratne, the Group Chief Marketing Officer of SLT group said, “The objective of the “SLT Zero One Awards” is to recognize and appreciate institutions and individuals as well as brands in their quest for excellence in the field of digital initiatives. So it was important to bring together all leading players and professional bodies like CIM and SLASSCOM, with insight into the challenges, ideas for solutions and aspirations for the future, to explore how we can collaborate on this shared goal of a smart society and therefore a smart Sri Lanka”.

Launched on the 27th of September 2016, the “SLT Zero One Awards” is scheduled to come to an end in January 2017 with the grand award ceremony. Being the first awards program in Sri Lanka, which recognizes and rewards innovative initiatives in the field of digital, the awards will provide a platform by which talented digital enthusiasts may gain due recognition, encouragement and inspiration, thereby ensuring a bright and digitally enhanced future for our nation. For information log on to