In a global context that is witnessing a lot of multi-faceted issues, both environmental and social, due to the emission of greenhouse gases and irresponsible energy consumption, the national ICT service provider Sri Lanka Telecom PLC has taken successful initial steps to make it a 'carbon-neutral' company, under the common theme of 'Earth is Calling, Are You Listening?'. This is carried out as one initiative of SLT's overall mission of minimizing the emission of carbon into the environment in the course of its operations that include a wide range of activities. Accordingly, the company has already begun assessing carbon emission with a clear mission of making the overall initiate a success. The SLT Group is of the firm position that these are the challenges that need to be addressed by responsible corporate citizens for the benefit of not only the local community, but also the entire globe. 'Neutralizing' the environmental impacts of business operations has become a widely acclaimed objective in today's business world. Global warming, desertification, ocean acidification, carbon fertilization, extreme weather conditions and increased food insecurity are only few of the impacts of carbon emission. These impacts has already led to a situation where environmental impacts that result in business operations has become one of the key factors determining the sustainability of companies worldwide. This will also be an encouragement for other business entities representing a wide range of sectors and industries to re-think of the potential environmental impacts that result in their operations and follow similar steps to create a business sphere that depends on the principle of minimizing harmful impacts on the environment. This undoubtedly adds a new dimension to the value created by SLT for its customers as they too are indirect stakeholders of this important mission while consuming the products and services offered by a responsible company in the country.