COLORS has been a category definer in the Indian Entertainment space and has been known for bringing in most differentiated drama series as well as block buster non-scripted/reality shows and movies.
The Channel is dedicated to promoting  wholesome entertainment, through its variety program offerings. COLORS offers an entire spectrum of emotions to its viewers, termed as ‘Jazbaat Ke Rang’ which means ‘Colors of Emotions’ and is loved by audiences not only in India but across the globe.