SLT-MOBITEL, the national ICT and telecommunication service provider, has stormed into Sri Lanka’s Top Ten Most Valuable Brands according to the annual index released by Brand Finance Lanka recently. STL-MOBITEL has been ranked at ninth place and is a new entrant to the Top Ten . The ranking is based on the 18th annual review of Sri Lanka’s Most Valuable Brands conducted by brand valuation and strategy firm Brand Finance Lanka. Commenting on the ranking, Rohan Fernando, Chairman, Sri Lanka Telecom Group said, “We are extremely pleased to have been selected amongst the top ten most valuable brands in the country. Our recent brand unification sets SLT-MOBITEL as a formidable force, signaling to our consumers the strength of our offering as the undisputed leader in telecommunication services in Sri Lanka and pioneer in the digital landscape. While this unification is an impetus to the Government’s effort to create a technology driven economy and a technology-based society, we are also now able, through our synergised brand, to provide all citizens innovative and unparalleled customer-centric services and world class digital experiences.” SLT-MOBITEL is now positioned as a strong, dependable, agile and intuitive brand in tune with the needs of the customers, especially during these ever-changing times. Playing a pivotal role throughout the pandemic, SLT-MOBITEL continuously ensured uninterrupted services, providing innovative communication solutions catering to diverse customer requirements. Paving the way towards a new age in telecommunications in Sri Lanka, SLT-MOBITEL aims to accelerate digital transformation and empower all sectors. This synergy intends to ensure an unparalleled position of market and technology dominance, unmatched and backed by a futuristic vision, thus creating a technology driven economy and a technology-based society ready to face all future digital challenges. Brand Finance estimates the value of the brands in its league tables using a valuation method compliant with the industry standards based on consumer behaviour and financial metrics. Original market research is conducted across major sectors representative of the country’s entire population.